Do You Own Your Keyword?

Owning your brand is one thing

Owning your market's #1 keyword or search term is another.

What Does EMD "Exact Match Domain" Mean?

An Exact Match Domain (EMD) is a domain that perfectly aligns with the keyword or phrase your customers are already searching for.

For example, if you sell products containing "your search term", then owning YourSearchTerm.com means that —

When customers search for “Your Search Term” or type YourSearchTerm.com directly into their browser — you are the authority.

Why Do Companies Acquire EMDs?

Because companies know what your competitors eventually find out:

“An exact match domain gives you authority the moment someone hears it. It reduces friction, boosts trust, and anchors your product in a way that marketing alone can’t.”
— Inc. Magazine

You rank better and convert faster — even before a customer lands on your site.

View all